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The Souled Store: How Four Friends Turned Pop Culture into a ₹450 Crore Empire
Ever wondered how a bunch of pop-culture nerds turned ₹1.75 lakh into a ₹450 crore empire? That’s the story of The Souled Store, India’s go-to brand for Avengers tees, F.R.I.E.N.D.S. hoodies, and more. From striking deals with Disney to raking in ₹18.2 crore in profit, here’s how four friends made fandom a serious business—and what it means for India’s retail future.
booksblurbsandbanter
4 days ago4 min read
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Trump’s Tariffs Are Shaking Things Up: What It Means for India and You
Trump’s 2025 tariffs are shaking up global trade, and India’s in the spotlight. From paused 26% tariffs to potential $7.76 billion export losses, dive into what this means for our economy, jobs, and prices in this insightful read.
booksblurbsandbanter
6 days ago6 min read
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